A look at what I've been working on: my internship on Dolly Parton's beauty and fragrance line, projects and exams from my MSc at LSE, a few of my favourite campaigns and the certificates I've picked up along the way. I love digging into trends and consumer insight, then turning what I find into creative strategy. It's a work in progress (trust me, there's always more coming).
Marketing intern at Scent Beauty in New York, working on Dolly Parton's beauty and fragrance line.
Seven group projects from my MSc at the London School of Economics, from live client briefs to pricing a product that hasn't launched yet. Tap any one to see the research, the findings and the slides. These are brief summaries, so get in touch if you'd like to read the full reports.
Exams and a memo I completed on my own. They go deeper into the analysis than the group work, from a full market research study run solo in R to pricing models and A/B tests. At LSE, 70 and above is a Distinction, the top grade band.